About Pivot

Pivot Brand and Marketing Ltd is a UK-based B2B marketing consultancy. I'm James Oates, its founder.

We work with marketing directors, founders, and third-sector leaders at pivotal moments. This might be when strategy needs to be reset, when a brand has stopped reflecting the business behind it, or when marketing investment is not producing the results it should.

I work best with leaders who want to stand out in their category and who are prepared for the honest conversation that comes with that. Sometimes that means shaping a more distinctive approach to marketing. Sometimes it means building the internal frameworks that stop good thinking from getting diluted before it reaches the market.

Pivot Brand and Marketing grew out of that way of working. It exists to help businesses think more clearly about where they are going, change course when the current direction is not serving them, and grow.

Clients include professional services firms, scaling founder-led businesses, and charities building corporate partnership programmes. Services include brand clarity, marketing effectiveness reviews, positioning and messaging, AI visibility auditing, corporate partnership strategy, and strategic roadmap development.

If that feels relevant, take a look at what we do or get in touch.